There has been a tremendous growth in digital marketing over the last few years. There are now nearly 81.66 million internet users with more than 30 million social media active users in Bangladesh. In fact, the number of active social media users jumped by 15% compared to that of 2017.
These are either Business-to-Business (B2B) or Business-to-Consumer (B2C) digital marketing that they are starting.
For B2B: Web traffic and embracing LinkedIn and Twitter for social purposes is one way of getting leads at least on their sites. Also frequently they rely on PPC offers to target audiences cheaply.
For B2C: Facebook, Twitter, Instagram and Pinterest help them increase brand awareness, attract consumers to their websites and products.
Apart from using social media platforms such as Facebook, Twitter etc., businesses also use paid search method, email marketing strategy among others to reach out to new clients.
Marketing on Digital Platform in Bangladesh
Marketers in the digital field are required to follow patterns, trends that continue changing as new players come into the market and new technologies are being born. Digital marketers integrate these trends into their strategies, following them. A credible, powerful, measurable and user-friendly medium is relied upon by businesses for digital marketing; hence there are more jobs than ever before intended to address this need as business start to target the online market more extensively. Digital marketing career is also made up of social media marketing specialists, PPC specialists, SEO consultants and SEO specialists. In this regard, bloggers and YouTubers may find themselves writing and vlogging professionally in the field of digital marketing too.
Jobs exist in digital marketing but mastery of these techniques and strategies is very important. These marketers can learn through dedicated online learning about social media, PPC, SEO, web analytics, email as well as content and mobile marketing tactics which helps them to launch effective campaigns using their own resources.
Challenges of Digital Marketing in Bangladesh
The primary obstacle to the expansion of digital marketing in Bangladesh lies in its infrastructure. Bringing together all the key players in the ecosystem is crucial for overcoming this challenge. The optimal scenario involves uniting stakeholders such as government bodies, businesses, advertising agencies, media outlets, and technology firms on a single platform to collectively address the obstacles and turn the digital marketing vision into reality.
Digital transformation is well underway, with businesses striving to either lead the way or keep up with the evolving landscape. This shift is evident even in industries that were traditionally hesitant or slow to embrace change.
Consumers now interact with multiple digital channels and a variety of devices, each with its own protocols, configurations, and interfaces. They engage with these channels in diverse ways and for different purposes.Digital technology is gradually reshaping the very essence of our daily lives. The methods of communication, the type of content consumed, and the way information is processed are all in a state of constant evolution. This trend is expected to persist and advance in the coming years. Companies providing products and services are adapting their online strategies and actively interacting with their clientele. This trend is projected to expand further.
In summary, digital marketing remains indispensable in today’s fast-paced environment. Various businesses, both locally and globally, are enhancing customer experiences and pushing boundaries in the realm of digital marketing.
Author
Subir Mondal